Very fine and Niche fragrance brands are the focus of House of Niche. House of Niche is dedicated to the search, nurturing and close management of Niche brands across the MENA region.
Inspired by the fabric of different cultures, the House of Niche platform is diversity and market know-how.
In the past, the Niche segment in which some brands were focusing was really small, a few more demanding clients who wanted to stand out. But niche has developed as a concept.
“By definition, niche is niche. Simple as that.”
Because Niche brands operate differently, we respect the need and requirements of the Niche environment and tailor our solutions accordingly.
We aim to pride ourselves on the way we manage the brands in our care. As custodians, we will work with Niche Brand Owners to establish relevant strategies for them which match their specific expectations.
