House of Niche understands that niche brands are unique and different. House of Niche tailors requirements and solutions . House of Niche takes pride in the management of their brands and work closely with Brand Owners in an effort to meet their expectations.
House of Niche seeks to dominate the Niche Market in the Middle East by employing the following strategies:
- Superior customer service
- Aggressively capturing attractive growth opportunities
- Superior design-to-market time
- Superior consumer brand awareness
- Positive comfort reputation with consumers
- Employ cutting-edge approach to House of Niche knowledge base
- Pursue consistent long-term financial health
Our potential consumer base consists of the region’s locals. Consumers in the GCC are appearance conscious and this is related to their well being status, hence driving demand for Niche products, a sector still experiencing a certain growth despite the much maligned global crunch. The GCC market appears to be surviving the downturn far better than other regions, not only it was healthy overall but also one of a handful of regions that did not record lower growth than previously.
No wonder Multinationals have the Middle East under their radar screens right after China and Russia.
Our confidence in success is attributed to the vast experience the owners and management team share and the dedication that we will provide to our partners. It is the focus, the specialization, and the transparency which will help us all along to build brands in the MENA region and bring to them, the International standards which are rightfully theirs.
Our strategic objective is to dominate our market in Niche. Our focus will be geared to sustain and improve the organization’s competitive strength and long-term market position through winning market share, overtaking key competitors on customer service, better flexibility to design-to-market times than rivals, boosting the company’s reputation with customers and capturing attractive growth opportunities. The learning objective involves increasing the firm’s knowledge base and learning the best practices keeping the company continually on the cutting edge.
Financially we are focused on the pursuit of our long-term health and ultimate survival. The financial objectives can be summarized in a consistent cash flow, creditworthiness, earning growth and the expected return on investment.