The House of Niche objective is to supply and service our strategically selected distribution networks with new and exclusive branded products.
Continually identifying suitable products for our markets, and with on-going comprehensive market research, House of Niche introduces specialty retailers and their customers to the House of Niche product range. This directly impacts brand market growth.
House of Niche specializes in building and developing niche brands. Strategically choosing marketing tools that best serve the category, focus is on distribution readily available to a distinctive group of male and female consumers. With its influential and luxurious urban lifestyle, this consumer group is known for its penchant for the finer things in life.